OUR
Team
SAM SPADONISam is the President of We Create Content, bringing a wealth of experience in marketing strategy and leadership. He earned his degree in International Marketing from Fresno State University’s Craig School of Business and later completed his MBA with a marketing focus at the Middlebury Institute of International Studies.
With over a decade in agency settings—rising to Managing Director before launching We Create Content—Sam specializes in strategy, ad buys, SEO, analytics, and public relations.
A self-proclaimed people person, Sam thrives on helping clients achieve their goals and keeps the team running at full speed. Growing up with nine brothers and sisters, he learned early how to work collaboratively and think on his feet—skills that serve him and our clients every day.
GABRIEL RODRIGUEZGabe is We Create Content’s Creative Director, bringing more than two decades of award-winning expertise in content creation. A graduate of CSUMB with a B.S. in Telecommunication, Multimedia, and Applied Computing, Gabe’s skill set spans UI/UX web design, graphic design, photography, and videography.
With over a decade of leadership in agency environments—culminating as a studio director—Gabe partnered with Sam to launch We Create Content, driven by a shared passion for producing meaningful, high-impact work.
Bilingual in Spanish and English, Gabe helps clients broaden their reach and connect with diverse audiences. Known for his rare ability to truly listen, he transforms client ideas into compelling, visually striking realities that deliver results.
